Hello Guys,

Manufacturers are mainly competing in Formula 1 for two things and that's developing and showcasing state-of-the-art technology. However, the future of the automotive and transport technology is fully-electric engines and autonomous driving. This is technology that is totally opposite of F1's signature trademark. That's why we got Formula E which showcases fully-electric technology and Roborace which is autonomous racing. Corporate Brand Examples represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. So, in 10 years time, what technology will F1 have? Is it possible that F1 will lose the status of the pinnacle of technology because fully-electric engines let alone autonomous driving can't be introduced in F1? Will FOM and FIA have to introduce lesser technology? If they do that, manufacturers like Merc, Renault and Honda would not like to race with lesser technology. They are mainly in the sport to develop and showcase new technology.

Thanks